judith_s: (Default)
judith_s ([personal profile] judith_s) wrote2006-01-08 10:41 pm
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Magazines

Someone whose livejournal I read regularly because of here interesting views on language [livejournal.com profile] ozarque just said: "If you've been reading this journal a while you're aware that I read every issue of Forbes, in order to get an idea of the worldview of the prototypical Rich Person -- and that I've learned a tremendous amount about the way an RP defines his or her terms."

Now I know that folks who really are well off don't particularly care for Forbes. But is there another, more real, magazine that is targeted at the person who is really rich, and not just a wannabe?

[identity profile] judith-s.livejournal.com 2006-01-11 12:32 pm (UTC)(link)
I take this to mean that you wouldn't consider Worth particularly useful in representing what you care about. Is Forbes any better? Is there a magazine that is?

[identity profile] sierra-nevada.livejournal.com 2006-01-11 02:06 pm (UTC)(link)
The list of articles I found on their web site is interesting fodder, but consider that once you reach a certain level, you don't deal with these issues directly - you hire other people to do it for you, who are experts because they do this for a whole lot of people just like you (or even people who are worth a whole lot more). So, I do business with an accountancy, and I have an investments manager, both of whom I pay to have answers to the questions that I have, the concerns I fret about, etc. At some point I should also add a private banker...

You want another magazine subscription that I bet "rich people" have? How about Consumer Reports? I subscribe, and to the extent that other well off people also want value for their money as I do, bet the demographics of their subscriber base would be interesting to know.

[identity profile] sierra-nevada.livejournal.com 2006-01-11 02:20 pm (UTC)(link)
To carry my previous thought a little farther, the magazines to read if you really want the details would likely be things like Modern Accountancy, Investment Manager Monthly, and Large Estate Planning Quarterly, i.e. publications targeted at those who serve the really rich (those titles are just guesses). Such publications are likely to have news about what's changing in terms of customer expectations and concerns, changes in the law, suggested techniques, etc.